The
Authentic Marketing Story
My
aim is to support:
~ holistic
and conscious practitioners who are struggling
with their marketing and can’t seem
to reach out to more of their ideal clients
without doing things that feel out of integrity
or require a lot of investment.
and
~ awakening
team leaders within the corporate world
who feel dissatisfied with their jobs and
that their work is incongruent with their
values.
I am a life and business coach and I also run a couple of businesses in the
wellbeing sector. I have taken the best of what I have learnt from my extensive
marketing qualifications, my time in the corporate sector and my own journey
into creating sustainable, holistic, conscious and client-focused businesses,
and I want to offer this to as many heart-centred practitioners and team
leaders as possible.
I
believe that true heart-centred marketing can
be one of the most powerful tools for change
and right now we are in a time that requires
us to be placing the most powerful tools in
the hands of those who will use them to carve
out new ways of being in the world.
I
also know that, done correctly, marketing can
actually feel good.
It
can be an enriching process that develops understanding
and authenticity, allows you to recognise and
release long standing blocks and patterns,
connects you to your own heart and to others
and allows you to offer your gifts fully within
a healthy and sustainable exchange framework.
So … now
a little bit about my story, so that you can
understand how I came to be here. I have always
loved to write and to make things look pretty,
I also enjoyed receiving lots of attention!
Marketing then, seemed the ideal career choice.
I was very career focused and determined to ‘climb
the ladder’. I went to university and
studied a marketing degree and a postgraduate
diploma and then went out into the corporate
world, working for some big consultancy firms
in London.
I
climbed that ‘ladder’ very quickly … This
led to physical and emotional burnout and worst
of all, once I was ‘up there’ I
realised there was nothing. The experience
was empty. I realised with horror that this
ladder that everyone seemed to be climbing,
pushing and shoving to get to the next rung,
led to nowhere. I jumped from that ladder in
a state of despair and I fell and I hit the
ground hard. I left the corporate world for
a while to travel in Thailand, India and Central
America. I learnt to meditate, I learnt to
live in presence and a whole new world started
to open up, one without ladders, where being ‘right
here’ led to everything.
When
I returned to London, I started to work for
a small architectural consultancy, volunteered
to offer marketing to ‘Engineers without
Borders’ and studied for an Masters in
Marketing – my MSc mentor was a bit of
rebel and guided me towards books such as ‘No
Logo’ by Naomi Kleine and this, along
with my involvement with Engineers without
borders, led to the focus of my assignments
and dissertation being Corporate Social Responsibility.
Sadly,
I realised that ‘Corporate’ and ‘Social
Responsibility’ could never really sit
together in integrity in the same phrase. I
left the corporate world completely and, supported
by sponsors such as John Pilger and New Internationalist
Magazine, started up a glossy Global Issues
Magazine for teenagers, which hit the mainstream
and changed a lot of young hearts and minds.
Eventually,
even the ‘green’ and socially responsible
world took its toll. There were a lot of people
using the same corporate tactics, climbing
a slightly different ladder and simply green
washing it all. It got to the point where I
couldn’t even switch on my computer without
feeling physically sick.
I
took some time out again and I retrained as
a yoga teacher, therapist and coach. This led
to me creating wellbeing programs for children
and recently, my own yoga school.
I
started to take all the skills I had learnt
in the corporate world and utilise them to
market myself. However, I tried to hide my
sordid past away, ashamed of the fact that
I not only had a past in the corporate world,
but I also had a MARKETING background.
These
skills gradually started to surface again.
When I was life coaching heart-centred solo-entrepreneurs
we would end up working on business aspects
too, with great success. The combination of
working on personal blocks and integrating
the business practices fully with the client’s
life-style, spiritual practice and authentic
expression were a winning combo.
When
I first realised that I could offer my gifts
so fully, my heart cracked open, tears flowed
and I realised how much I was longing to use
all of the skills that I have to help people
like you. My love affair with marketing was
rekindled. This time round it had evolved and
I knew how to make this work an expression
of my heart. I could see how to develop an
authentic, conscious heart-centred process
of marketing.
I gathered together all of my knowledge, my experience in alternative business,
advice and inspiration from marketing colleagues and coaches working in this
sector (particularly Tad Hargrave, Corrina Gordon-Barnes and Mark Silver) and
the best from the coaching sessions I have offered. All of these resources
were pooled together to develop the authentic
marketing mentoring program.
I
also started to coach those in the corporate
sector who wanted to integrate the best of
personal development practices into small teams
within the corporate world, at the heart of
where change is need the most. This awakened
leadership coaching enabled them to re-focus
their skills so that they could stay in their
current job, whilst remaining true to their
values and making a difference. My aim is to
build a community of strong business leaders
who can use cutting-edge personal development
tools to build effective teams and increase
profits, whilst increasing well-being.
If
you are a Practitioner or
a Solo Entrepreneur please
click here to
arrange a free initial consultation to find
out if we are a good match to work together.
If
you are a Team
Leader please click here to
arrange a free initial consultation to find
out if we are a good match to work together.
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